Kudos to Ford....

I opened my latest issues of both Hot Rod and Maxim magazines and inside both front covers was a two page ad for the 2010 Mustang. The ad contained a bunch of Japanese script as well it was very clear they were pushing their connection with drifting and Vaughn Gittin Jr. I don't know to what extent Ford is involved with Jr's program, but I think this nothing but good for the sport of drifting. It brings brand awareness to Ford by exposing themselves to a younger audience. I'll not sugar-coat it, I'm not a Ford guy, but I give them props for supporting the sport. GM bailed last year despite having quite a few cars in the top 10 in points in Formula D. Will we see Chevy backing a drifter next year, when the long awaited Camaro finally arrives on scene? Personally, I doubt it. When Ford is pushing their hotrod hard, I expect to see Chevy do nothing to broaden their car's appeal, just like they did with the 4th gen Camaros. I don't know about you, but I don't ever recall seeing any kind of ad for the Camaro. They will just fall back on the free media hype they've gotten from it. As well, I'm sure Pontiac won't be back despite having a decent platform in the G8. Oh well, it's their loss.