What is the deal with pick-up owners?

The post title refers to all the fuck-O's who try and piss on each other by leaving the usual, unimaginative and childish "My Chevy/Dodge/Ford is better than your Chevy/Dodge/Ford" comments on pretty much any youtube video showcasing a pick up. What the FUCK is your problem?! It's just a damn truck. Why are you getting so worked up over what some clueless idiot thinks about his/your truck? Why do you care? Most of the time the comments are left after a truck experiences some sort of trouble. The issue is really the driver NOT the truck. So GROW THE FUCK UP. I'll say again for the dumb asses, IT"S JUST A TRUCK!!! You fucking morons take the fun out of watching a video, do you know that? No? Well, now you do, so quit leaving dumb comments and one more thing, Fuck off!